Selected work
Work, with the results attached.
Each case study opens with the outcome, then shows the design decisions behind it, the team that shipped it, and what I'd do differently next time. The case studies are password protected; if you don't have the password, ask me for it.
Cross-Sell: Vehicle Equity & Home Secured Loans
Turned a loan decline into a second offer instead of a dead end. A 0→1 feature across two secured products shipping on separate release cadences.
Verifications
Closed the loop after document upload so applicants stopped calling to ask what happened. Led discovery through an A/B test with product, engineering and compliance.
Staking v0.1
Removed friction from staking LINK with intuitive flows, transparent documentation and real-time visibility into rewards and pool status.
No-code tools
Let teams build authentication flows through visual configuration instead of code, without taking away the control developers need.
Sign-in with Ethereum
Wallet-based login that keeps people in control of their identity data, built to feel like any other login.
Get in touch
Want the password, or a walkthrough?
I'm happy to talk through any of these in more depth, or share the full presentation.